Case Study / GumGum

Gum Gum

Take the Guesswork Out of Hiring

A Crosschq Customer Case Study


Reduction in recruiters time spent on reference checks


GumGum new hire turnover vs industry average


Of references opted-in to learning about other open roles at GumGum

The Goal

The recruiting team at GumGum, the industry leader in content analysis with a ground-breaking contextual intelligence platform, needed to save time by creating efficiencies in their hiring process. GumGum’s reputation hinges on the relationship between employees and customers, so hiring teams need to hire talented individuals with both the technical and soft skills to represent the company well while fitting into, or better yet, adding to their vibrant company culture. Saving time was critical, but GumGum didn’t only want to create efficiencies, they also needed to improve year-1 retention and reduce disruptions in production by mitigating turnover.

The Challenge

GumGum wanted to move beyond a candidates resume and Linkedin profile, and the limited feedback given by references was not enough information to make informed hiring decisions for GumGum. They wanted more  detail, and wanted to hear from more people who worked with a candidate to provide a clearer picture. The recruiting team was spending way too many hours on manual reference checks while not getting back candidate intelligence that would inform hiring decisions or help hiring teams understand how to onboard or develop their new hires.

The Solution

Crosschq’s reference checking platform was integrated into GumGum’s existing hiring workflows in snap. With an implementation time of less than 15 minutes, GumGum’s recruiters were able to launch role-specific reference survey requests to their candidates on day 1.


According to Jessica Trujillo, Sr. Talent Acquisition Coordinator at GumGum, “Crosschq has added value by allowing us to make better and faster decisions on hiring with the data that is being collected. I appreciate the in-depth data points it provides to our hiring manager/teams. I love hearing how “WOW’d” our internal stakeholders are when they first receive a completed Crosschq360 report.  This is a great tool to help strengthen our partnership across all hiring teams.”


GumGum immediately saw significant improvement in the quality, quantity and impact of their candidate intelligence data, which better informed hiring decisions and created efficiencies in their hiring process to give recruiters time back to spend on more strategic initiatives.  However, some of the biggest benefits of Crosschq have come in post-hire usage of reference checking data.  Hiring managers treat Crosschq reports as a pre-hire 360 review, with the data informing a new hires onboarding and development plan by identifying candidate motivations, the management styles they thrive under, remote work capabilities, and more.  And Crosschq has helped GumGum source more qualified candidates, by creating a reference referral network where references can opt into learning about GumGum’s other open roles. Crosschq couldn’t be happier to help GumGum source, hire, and retain their top talent today and long into their bright future.

The Result

By finding employees better matched to both the company and the role, GumGum is more successful in achieving key business outcomes.


Reduced potential turnover costs in 6 months with Crosschq


New hire turnover since signing with Crosschq, vs industry average of 25%

5 Days

Time to hire reduced by an average of 5 days with Crosschq vs manual reference checks

Som Puangladda

“Wow, Crosschq reports are the most thorough reference check and candidate analysis I’ve ever read!”

Som Puangladda
VP of Global Marketing at GumGum

About GumGum

GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry leading efficiency, accuracy and performance.