Case Study / Headway

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Take the Guesswork Out of Hiring

A Crosschq Customer Case Study

About Headway


Headway, the easiest way to get in-network mental health care, has a simple mission: to build a new mental health care system everyone can access.  Their proprietary technology platform, used by patients, mental health providers, and payers, is growing rapidly, but there was a distinct challenge—identifying where to optimize the hiring process.

Enter TalentWall™ by Crosschq, the recruitment tool built for transparency and collaboration. Using TalentWall™ by Crosschq, Headway was able to surface the information they needed from their ATS, drive better collaboration between recruiters and hiring managers, and improve offer acceptance rates to acquire top talent. 


Improved Offer Acceptance Rates

The Challenges: Before TalentWall™ by Crosschq 

We had no real visibility into our hiring pipeline data, or assurances that our data was even accurate.

– Natalie Dunnege, Head of Talent at Headway

Headway didn’t have the necessary visibility into their pass-through rates to see whether or not they were meeting expectations. They knew the data was buried in their Applicant Tracking System (ATS), but couldn’t find a tool with the capability to surface that critical information. Additionally, every tool they tried worked for one department but wasn’t user-friendly enough for all stakeholders. Without an all-in-one, collaborative platform that could both surface the needed data and displays it in an easy-to-digest visual format, Headway wasn’t able to see where their chief areas for improvement were.

The Solution: Introducing Talentwall™ by Crosschq

I'm so glad we got TalentWall. This is the best recruiting tool I've seen so far in my career.

– Natalie Dunnege, Head of Talent at Headway

TalentWall™ by Crosschq provided a way to quickly and easily “scrub” Headway’s pipeline as needed, ensuring best candidate management practices were being used. It also ensured people were moving quickly and smoothly through the hiring funnel and any issues with the pipeline could be swiftly surfaced and diagnosed. Unlike competing tools and platforms, TalentWall™ by Crosschq was easy to set up, intuitive to use, and it only took a couple of sessions with the Crosschq team to get Headway’s entire team on board, including all of their hiring managers, interviewers, talent teams, and even their CEO!

The Results: Thanks to TalentWall™ by Crosschq

The pass-through rates are right at the top—it’s everything to managing our recruiting pipeline.

– Natalie Dunnege, Head of Talent at Headway

The top TalentWall™ by Crosschq feature that instantly made a difference to the Headway team was the ability to use the TalentWall layout to view pass-through rates, the candidates at each stage of the hiring funnel, and the length of time candidates spend in each stage. Tracking OKRs came in a close second; TalentWall™ by Crosschq puts the vast majority of the information recruiters and hiring managers need right at the user’s fingertips, taking a data-gathering job that used to consume hours each week and making it a matter of a few clicks of a mouse. However, where Headway was really able to leverage the diagnostic capabilities of TalentWall™ by Crosschq was in their hiring efforts for the engineering department. At the outset, their pass-through rates, on-site interview completions, and job offers just weren’t matching up.  The interview process itself was ultimately revealed as a key area for improvement—increased consistency was needed in second interviews to make progress with candidates. Ultimately, more clarity was required across the interviewing and evaluation stage of the hiring funnel.  

Ultimately, TalentWall™ by Crosschq helped Headway: 

> Fix technical screens to drive consistency
> Improve interviewer training to ensure calibration 
> Leverage scorecard data to identify interviewer bias
> Establish what the guides should look like for candidates
> Deliver better candidate, recruiter, and interviewer experiences  
> Shorten time-to-hire and improve Quality of Hire
> Improve offer acceptance rates for engineering, product, and design to 71.4%, up from 50%

Bottom Line: TalentWall™ by Crosschq Works

If TalentWall™ got taken away from us at this point, I’d cry. 

– Natalie Dunnege, Head of Talent at Headway

TalentWall™ by Crosschq has quickly become a cornerstone of Headway’s interviewing and hiring process. Overall, challenges related to ATS data and the hiring pipeline at Headway have dropped significantly over the past few months, thanks to the data they can now easily access and leverage. In the future, Headway intends to keep using TalentWall™ by Crosschq and has plans to expand their use to help identify and increase the hiring of underrepresented talent at the company. The goal is to improve diversity through better data availability and application.

Natalie - Head of Talent - Headway

“I'm so glad we got TalentWall. This is the best recruiting tool I've seen so far in my career..”

Natalie Dunnege
Head of Talent at Headway