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Headway accessed pipeline diagnostics & achieved 43% increase in accepted offers

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Increase in OAR

Offer acceptance rates for engineering, product and design increased from 50% to 71.4%

Time to Hire

With process and workflow improvements, time-to-hire was drastically improved.

Pipeline Visibility

With new accurate visibility into their pipeline, it became crystal clear where the biggest process improvements were needed.

About Headway

Headway, the easiest way to get in-network mental health care, has a simple mission: to build a new mental health care system everyone can access.  Their proprietary technology platform, used by patients, mental health providers, and payers, is growing rapidly.

TalentWall™  has quickly become a cornerstone of Headway’s interviewing and hiring process. Overall, challenges related to ATS data and the hiring pipeline at Headway have dropped significantly over the past few months, thanks to the data they can now easily access and leverage. In the future, Headway intends to keep using TalentWall™ and has plans to expand their use to help identify and increase the hiring of underrepresented talent at the company. The goal is to improve diversity through better data availability and application.



Mental Health Care


New York

Company Size:

201-500 Employees



The Goal

Headway was growing rapidly but had a distinct set of challenges:


– Surfacing information they needed from their ATS

– Better collaboration between recruiters and hiring managers

– Identifying where to optimize their hiring process


"We had no real visibility into our hiring pipeline data, or assurances that our data was even accurate."
– Natalie Dunnege, Head of Talent at Headway



The Challenges

Headway didn’t have the necessary visibility into their pass-through rates to see whether or not they were meeting expectations. They knew the data was buried in their Applicant Tracking System (ATS), but couldn’t find a tool with the capability to surface that critical information.


Additionally, every tool they tried worked for one department but wasn’t user-friendly enough for all stakeholders. Without an all-in-one, collaborative platform that could both surface the needed data and displays it in an easy-to-digest visual format, Headway wasn’t able to see where their chief areas for improvement were.

The Solution

TalentWall™ provided a way to quickly and easily “scrub” Headway’s pipeline as needed, ensuring best candidate management practices were being used. It also ensured people were moving quickly and smoothly through the hiring funnel and any issues with the pipeline could be swiftly surfaced and diagnosed.

Unlike competing tools and platforms, TalentWall™ was easy to set up, intuitive to use, and it only took a couple of sessions with the Crosschq team to get Headway’s entire team on board, including all of their hiring managers, interviewers, talent teams, and even their CEO!

But where Headway was really able to leverage the diagnostic capabilities of TalentWall™ was in their hiring efforts for the engineering department. At the outset, their pass-through rates, on-site interview completions, and job offers just weren’t matching up.
The interview process itself was ultimately revealed as a key area for improvement — increased consistency was needed in second interviews to make progress with candidates. More clarity was required across the interviewing and evaluation stage of the hiring funnel.

I'm so glad we got TalentWall. 

This is the best recruiting tool

I've seen so far in my career. 

Natalie Dunnege-1
Natalie Dunnege

Head of Talent

The Difference Makers

The top features that instantly made a difference to the team....



– Layout to view pass-through rates, the candidates at each stage of the hiring funnel, and the length of time candidates spend in each stage.

Tracking OKRs came in a close second!


TalentWall™ put the vast majority of the information recruiters and hiring managers need right at the user’s fingertips, taking a data-gathering job that used to consume hours each week and making it a matter of a few clicks of a mouse.

The Ultimate Results

TalentWall™ helped Headway...



– Fix technical screens to drive consistency


Improve interviewer training to ensure calibration


– Leverage scorecard data to identify interviewer bias


– Establish what the guides should look like for candidates

Deliver better experiences for the candidates, recruiters, and interviewers


– Shorten time-to-hire and improve Quality of Hire


– Improve offer acceptance rates

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